Our service covers everything you need to achieve fantastic results, including:

• Ad account audit – Provided you have previous Facebook ad account activity, we start with an extensive ad account audit which can help us identify areas for improvement and speed up the optimization process.

• Full campaign structure – Most of the Facebook ad campaigns we create follow our unique CBO structure. This allows us to test multiple variables without overloading Facebook’s optimization process.

• Extensive audience research – We use Facebook’s audience insights tool, along with your knowledge of your ideal customers to perform extensive audience research. Through this research we can often find previously overlooked high-performing targeting options.

• Audience creation – Where possible, we use your digital assets to create custom audiences and lookalike audiences that can be targeted. We also create the framework within your ad account for newly engaged audiences to automatically be added to retargeting lists.

• Ad creation – We use your best images/videos, or source alternatives where necessary, and use our copywriting experience to create a range of high-converting ads.

• Pixel tracking – We set up all the necessary Pixel tracking within your Facebook ad account and provide your webmaster, or whoever deals with your website, with the code and installation instructions.

• Location targeting – By researching the area in which you operate, and where most of your clients come from, we establish the best locations to advertise to. This will take into account predicted audience size and the products and services you offer.

• Audience adjustments and budget reallocation – We use conversion and audience insights data to find the groups of people (demographics, interests, etc.) that respond best to your campaigns. We then use that data to optimize your campaigns.

• Ad testing and optimization – We monitor the performance of each ad, pausing the underperformers and creating new ads to test against the best performers. We like to continually test new ad creative as we know this is often an area that can make a big difference to your ROAS (return on ad spend).

• Placement targeting adjustments – We use conversion data and engagement reports to assess how well each placement is performing. If certain options are significantly outperforming others, we divert budget accordingly.

• Strategic adjustments – We make any necessary strategic adjustments, including new campaign and sales funnel creation to ensure your Facebook advertising campaigns are delivering the best results possible.